Trading up
Trading up
By:Michael Silverstein,Neil Fiske,John Butman
Published on 2003 by Portfolio (Hardcover)
Citing a rise in discretionary income among middle-market consumers, a guide on how businesses can profit from middle-market revenues reveals what motivates customers, identifies accessible luxury items, and shares the success stories of several |New Luxury| companies. First serial, Harvard Business Review. 35,000 first printing.
This Book was ranked at 11 by Google Books for keyword The President.
Book ID of Trading up's Books is KUxYkiZx7DYC, Book which was written byMichael Silverstein,Neil Fiske,John Butmanhave ETAG "fZYmUmSNzkE"
Book which was published by Portfolio (Hardcover) since 2003 have ISBNs, ISBN 13 Code is 9781591840138 and ISBN 10 Code is 1591840139
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Book which have "316 Pages" is Printed at BOOK under CategoryBusiness and Economics
This Book was rated by 1 Raters and have average rate at "4.0"
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